Agribusiness & Digital Marketing Consulting
Overview
Empower your agribusiness across multiple value chains, from moringa to meat, poultry, and fish, by combining practical production skills with strategic digital marketing. MoCAT equips you with self-paced learning, hands-on workshops, and agile online coaching to build resilient, market-ready operations.
Agribusiness Value Chains
We specialize in a range of agricultural value chains, including:
Moringa processing and product development
Meat (sausage, smoked meats)
Poultry (chicken smoking)
Fish smoking and preservation
Each pathway integrates production techniques and value-add strategies to help you scale and diversify your farm-based enterprises.
Self-Paced Online Meat Processing Course
Self-guided digital course covering value-added product development, quality control, and packaging.
Learn at your own pace with videos, readings, quizzes, and downloadable resources.
Ideal for SME owners, extension officers, and remote learners seeking foundational processing knowledge.
One-Day Hands-On Workshops
Sausage Making: Learn casing, seasoning, grinding, stuffing, cooking, and packaging techniques.
Chicken & Fish Smoking: Master traditional and modern smoking methods, safety standards, and shelf-life enhancement.
Outcome: Participants complete real-time production tasks and leave with finished products.
Digital Marketing Coaching
Strategy & Audience Mapping: Define your online goals, target customers, and positioning.
Channel Training: Use social media, email, content marketing, and local SEO to drive engagement.
Brand Storytelling: Develop compelling brand narratives and manage online reputation.
Performance Dashboards: Monitor KPIs like web visits, conversions, and ROI.
Why Choose This Combined Offering
Value Chain Agility: Expand your offerings across moringa, meat, poultry, and fish sectors.
Learning Flexibility: Blend self-paced theory with interactive, hands-on production workshops.
Market-Driven: Build both operational expertise and a powerful online presence for business success.
Engagement Models
| Package | Duration | Highlights |
|---|---|---|
| Online Fundamentals | 4–6 weeks | Self-paced meat processing + value chain overview + digital basics |
| One-Day Workshop | 1 day | Practical sausage making or chicken/fish smoking hands-on sessions |
| Agribusiness Accelerator | 2–3 months | Combines online + workshop + digital marketing sprint per product line |
| Full Value-Chain Scale-Up | 4–6 months | Multiple chain development (moringa, meat, poultry, fish) + coaching + dashboards |
Client Outcomes
New or enhanced product lines (e.g., smoked chicken, moringa oils, sausages)
Certified food safety and quality practices
Skilled teams aligned with value-added processing
Increased online visibility, conversions, and brand loyalty
